Packaging & Brand Design

My brand and packaging work includes FHI Heat, Hot Makeup Professional, and Gymnastics Olympica. Projects have ranged from redesigning logos to creating packaging for an entire product line.

At FHI, I worked through the packaging process from concepts and mockups to proofing, shipper cartons, and final sample review. I also photographed products and created catalogs, campaign materials, and display graphics.

I like the practical questions that come with this work. How does a design carry across different sizes? What needs to be clear on the shelf? What does the printer or manufacturer need from the file? Those decisions are as much a part of the design as the first concept.