Creative Impact & Principles

I give people the benefit of the doubt, ask questions, and try to be useful. These are a few of the things I come back to in my work.

Remember who we’re designing for

The people using a website aren’t usually in the meeting. I try to keep their needs in the conversation. Can they find what they need? Is the next step clear? Does it still work for someone using assistive technology?

Understand why before deciding how

I’m not afraid to ask questions when a brief or a request doesn’t quite make sense. Understanding the reason behind it often changes the solution. I would rather work that out early than make something polished that misses the point.

Help the next person

The way I organize a file, explain an interaction, or prepare something for production affects someone else’s day. I try to make that part of the job easier. When the same issue keeps coming up, I look for a template, a clearer explanation, or a change in the process.

Treat people as collaborators

I don’t see leadership as having all the answers. I want people to feel comfortable asking questions and disagreeing with me. I’m an introvert, but I care a lot about being a good partner to my team and the people we work with.

Be responsible for what you put out

That includes work made with AI. I want to know whether the output is accurate, useful, and appropriate for the people who will use it. Being able to make something faster doesn’t remove the need to understand it or check it.